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This month, we are pleased to spotlight Jason Panda, CEO at B Brand.

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Please share a brief description of your current role. 

As the Founder and CEO of B Brand, I lead a company committed to sexual health, wellness, and education. Through our flagship product, b condoms, we have become the largest Black-owned condom company, focused on advancing health equity and addressing disparities in underserved communities. My role involves strategic partnerships, business expansion, and leading initiatives that blend commerce with public health advocacy.

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Why do you believe it’s important for businesses to play a role in addressing HIV? 

Businesses, particularly those with influence in public health, have the power to drive systemic change. The private sector plays a crucial role in destigmatizing HIV, expanding access to resources, and promoting education. By leveraging our brand’s platform, we are not only normalizing conversations around HIV prevention but also investing in grassroots initiatives that provide real solutions for historically underserved communities. If businesses do not actively engage in addressing HIV, we risk perpetuating disparities that continue to impact marginalized groups.

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What are you (B Brand) most proud of so far as you’ve been participating in the Coalition? 

I am most proud of our HBCU Public Health Ambassador Program, where we equip college students with the resources and training to educate their peers about HIV prevention and sexual wellness. Through our partnerships with Morehouse, Spelman, Clark Atlanta, and other institutions, we have amplified student-led advocacy and created spaces where young Black leaders drive change within their own communities.

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B Brand has long worked closely with partners in the community, including HBCUs and local HIV organizations. How have those partnerships been effective for you when getting out your message?

Our community partnerships—particularly with HBCUs and local HIV organizations—have been instrumental in amplifying our message and expanding access to sexual health education, HIV prevention resources, and stigma-free conversations. These partnerships ground our work in real community needs, ensuring that our outreach is culturally competent, relevant, and impactful.

By working directly with HBCUs, we’ve been able to engage young Black leaders, provide them with educational resources, and empower them to be peer advocates for sexual health and HIV prevention. Through initiatives like the HBCU Public Health Ambassador Program, student ambassadors lead on-campus events, digital awareness campaigns, and direct outreach efforts, making conversations about HIV prevention more accessible and normalizing testing and PrEP use.

Our collaboration with local HIV organizations ensures that individuals at risk or living with HIV can be linked to care efficiently. These organizations provide testing, treatment, and supportive services, while we use our platform to break down stigma and encourage engagement. Working together, we create a seamless pathway from education to actionable prevention and treatment, ultimately strengthening the public health ecosystem in Black communities.

These partnerships have been critical to our success, allowing B Brand to deliver its message authentically, expand its reach, and foster long-term impact in the fight against HIV.

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Why is it important for B Brand to be part of the U.S. Business Action to End HIV coalition?

At B Brand, we believe that businesses play a critical role in advancing health equity, HIV awareness, and prevention—especially in communities that have historically been underserved. By joining the U.S. Business Action to End HIV coalition, we are aligning our work with a network of influential corporate and public health leaders who share our commitment to ending the HIV epidemic.

Our presence in this coalition allows us to elevate conversations around HIV prevention, particularly in Black communities and at HBCUs, where stigma and misinformation continue to be barriers to care. Through this partnership, we can expand access to resources, collaborate on innovative solutions, and amplify the importance of inclusive sexual health education.

Additionally, being part of this coalition strengthens the business case for HIV-related initiatives by demonstrating that investing in public health solutions is both socially responsible and economically impactful. As a Black-owned brand, we bring a unique perspective and a deep-rooted understanding of how cultural competency and community engagement drive meaningful change.

Together, with the coalition’s support, we can leverage our platform, engage with corporate, philanthropic, and public health leaders, and continue to break down barriers to HIV prevention and treatment.

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What personally motivated you to become involved in working in HIV? 

I saw firsthand the impact of health disparities in Black and underserved communities. After launching b condoms, I quickly realized that selling a product wasn’t enough—we needed to actively engage in education and advocacy to break cycles of misinformation and stigma. The HIV epidemic disproportionately affects Black and Brown communities, and I wanted to use my platform to create sustainable change in how we approach prevention and treatment.

Is there anything else you would like to share about your company’s journey in addressing HIV? 

At B Brand, we see sexual wellness as a gateway to broader public health impact. Our approach is holistic—we’re not just selling condoms, we’re changing the narrative around sexual health, especially in communities where stigma has long been a barrier. As we continue expanding our reach, we welcome partnerships with corporations, public health entities, and policymakers who share our vision for a world where everyone has access to the care and information they need to thrive.

What advice would you give to other corporate leaders considering taking action on HIV? 

Take the first step. Integrating HIV awareness into corporate responsibility does not have to be complicated. Businesses can start by investing in community-led programs, supporting inclusive healthcare policies, and ensuring their own employees have access to education and resources. The return on investment is not just financial—it’s about building a healthier, more equitable society.