We offer free tools and resources for the business community, curated by experts in business, health and communications.

Getting Started
Quick Start Guide: Preparing Your Company for COVID-19 Vaccines

Our comprehensive resource to help you develop your company’s vaccine policy and employee engagement plan.

Sample CEO Email to Employees about COVID-19 Vaccines

A draft email for CEOs to send to employees, sharing what your company is doing to protect their health and offering trusted information about COVID-19 vaccines.

Conversation Guide for Managers: Talking with Employees about COVID-19 Vaccines

This guide is intended to help managers in your organization have productive conversations with employees and workers about COVID-19 vaccines.

Communications Guidance for Businesses

General guidance for communicating about COVID-19 vaccines to workers, customers and other stakeholders.

Key Messages for Employees

Tested messages about COVID-19 vaccines to help build trust, reinforce safety and encourage vaccination.

Audience Insights and Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities

Better understand some of the unique needs and questions of disproportionately impacted populations.

Sample Employee Communications Plan

Use this sample plan to help guide your employee outreach.

Social Media Toolkit

Do’s and don’ts, sample posts, graphics and tips for responding to misinformation.

Sample Text Messages

Use these simple messages to engage employees and workers by text.

Human Resources
Tips for Finding and Preparing a COVID-19 Expert Speaker

Recruit an expert speaker to help educate your employees about the safety, efficacy and importance of COVID-19 vaccines.

Resources for Employees Dealing with Pandemic-Related Stress & Anxiety

A set of free, public resources for employees who may need extra support.

COVID-19 Vaccines: What You Need to Know

A one-page handout with basic information about COVID-19 vaccines and vaccination.

COVID-19 Vaccines: FAQs

Answers to frequently asked questions about COVID-19 vaccines.

COVID-19 Vaccines: Myths and Facts

A helpful resource to dispel common myths and misconceptions about COVID-19 vaccines.

Content Creators
COVID-19 Content Creators Toolkit

Our resource to help content creators authentically and impactfully integrate public health themes into their films, TV shows, podcast episodes, and more.

Take Action
Sample Donation Letter to Local Public Health Department

A quick template to help you connect with local public health officials and offer them valuable support.

Case Studies / Business Best Practices

Discover how companies are meeting the needs of their local community.

En Español
Vacunas contra el COVID-19: Lo que debe saber

Un volante de una página con información básica sobre las vacunas contra el COVID-19 y la vacunación.

Vacunas contra el COVID-19: Respuestas a preguntas frecuentes

Respuestas a preguntas frecuentes sobre las vacunas contra el COVID-19.

Vacunas contra el COVID-19: mitos y hechos

Un útil recurso para desacreditar mitos y conceptos equivocados comunes sobre las vacunas contra el COVID-19.

Guía de Inicio Rápido - Cómo preparar a su empresa para las vacunas contra el COVID-19

Nuestro recurso integral para ayudarlo a formular la política de vacunación de su empresa y el plan para promover la participación de los empleados.

Mensajes principales para empleados

Mensajes sometidos a prueba sobre las vacunas contra el COVID-19 para ayudar a generar confianza, aumentar la seguridad y fomentar la vacunación.

Entendimiento de la audiencia y recomendaciones sobre mensajes para las comunidades hispanas

Entienda mejor algunas de las necesidades y preguntas particulares de grupos afectados desproporcionadamente.


In order to provide you with the most up-to-date information and guidance, we are sharing our resources as live Google Docs. If you're not able to access Google Docs, email us at to request PDFs of materials you're interested in.

The content included herein is provided for informational purposes only and is not intended to be, and should not be construed as legal, business, medical or any other advice for any particular situation.