Resources

We offer free tools and resources for the business community, curated by experts in business, health and communications.

All Resources by Category
Getting StartedUnderstanding COVID-19 VaccinesVaccine CommunicationsSafely ReopeningSmall BusinessDEI & ERG LeadersRural CommunitiesMental HealthPublic Sector EmployersEn Español

Getting Started

Quick Start Guide: Preparing Your Company for COVID-19 Vaccines

Our comprehensive resource to help you develop your company’s vaccine policy and employee engagement plan.

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Business & Public Health: 10 Tips for Business Leaders

Ten tips to help business leaders strengthen relationships with public health organizations.

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The Quick Start Guide is also available in Spanish, and tailored for Small Businesses and Public Sector Employers.

Understanding COVID-19 Vaccines
COVID-19 Vaccines: What You Need to Know

Short, instructional videos to help you understand how the COVID-19 vaccines work.

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COVID-19 Vaccines: Overview

A one-page handout with basic information about COVID-19 vaccines and vaccination.

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COVID-19 Vaccines: FAQs

Answers to frequently asked questions about COVID-19 vaccines.

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COVID-19 Vaccines: Myths and Facts

A helpful resource to dispel common myths and misconceptions about COVID-19 vaccines.

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Vaccine Communications
Communications Guidance for Businesses

General guidance for communicating about COVID-19 vaccines to workers, customers and other stakeholders.

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Key Messages for Employees

Tested messages about COVID-19 vaccines to help build trust, reinforce safety and encourage vaccination.

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Conversation Guide for Managers: Talking with Employees about COVID-19 Vaccines

This guide can help managers have productive conversations with employees about COVID-19 vaccines.

Also available: Conversation Guide for Small Business Owners and Conversation Guide for Diversity Professionals & ERG Leaders

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Audience Insights and Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities

Better understand some of the unique needs and questions of disproportionately impacted populations.

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Tips for Finding and Preparing a COVID-19 Expert Speaker

Recruit an expert speaker to help educate your employees about the safety, efficacy and importance of COVID-19 vaccines.

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Social Media Toolkit

Do’s and don’ts, sample posts, graphics and tips for responding to misinformation.

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COVID-19 Content Creators Toolkit

Our resource to help content creators authentically and impactfully integrate public health themes into their films, TV shows, podcast episodes, and more.

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Sample Employee Communications Plan

Use this sample plan to help guide your employee outreach.

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Sample CEO Email to Employees about COVID-19 Vaccines

A draft email for CEOs to send to employees, sharing what your company is doing to protect their health and offering trusted information about COVID-19 vaccines.

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Sample Text Messages

Use these simple messages to engage employees and workers by text.

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Sample Donation Letter to Local Public Health Department

A quick template to help you connect with local public health officials and offer them valuable support.

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Safely Reopening
Guidance for Safer Workplace Returns: A Toolkit for Business Leaders

As many companies prepare to reopen offices, business leaders must take specific steps to mitigate local transmission of COVID-19 and prioritize public health and safety. Created in partnership with NSC.

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Employer Fact Sheet: Protecting Unvaccinated and At-Risk Workers

An overview of OSHA’s Updated Guidance to help employers identify COVID-19 exposure risks to workers who are unvaccinated, and to help them take appropriate steps to prevent exposure and infection.

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Tips for Safer Workplace Returns

A one-page list of tips for reopening safely. Created in partnership with NSC.

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Small Business
Small Business Guide to COVID-19 Vaccines
Our comprehensive resource to help small businesses support workers, customers and communities.
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Conversation Guide for Small Business Owners
A guide to help small business owners have productive conversations with employees and workers about COVID-19 vaccines.
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Small Business Vaccine Checklist
Simple steps to make it easier for your employees and workers to get vaccinated.
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Sample Email to Staff
A draft message sharing vaccine facts and offering support and encouragement to team members.
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Diversity Professionals & Employee Resource Groups

Health Action Alliance has a suite of resources specially designed for DEI and ERG leaders as they host important employee conversations about COVID-19 vaccines. From vaccine education workshops to tailored communications to a curated set of HAA's existing resources, visit the hub for more.

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Mental Health
Resources for Employees Dealing with Pandemic-Related Stress & Anxiety

A set of free, public resources for employees who may need extra support.

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Mental Health Action Day Employers Brief

Employers have a powerful opportunity to help turn awareness about mental health into action.

Also available in Spanish

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Mental Health Action Day Do's and Don'ts

Helpful tips for supporting your employees' mental health and communicating effectively.

Also available in Spanish

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Rural Communities
Vaccine Checklist for Rural Employers

Simple steps to make it easier for your employees and workers to get vaccinated. Created in partnership with Rural America Chamber of Commerce.

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Audience Insights & Messaging Guidance for Rural Communities

Better understand some of the unique needs and questions in rural areas of the United States. Created in partnership with Rural America Chamber of Commerce.

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Vaccine Talking Points for Rural Leaders

A set of tools created in partnership with the National Rural Health Association + COVID Collaborative + Ad Council

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Ad Council's Rural Resource Toolkit

Created specifically for rural communities to meet residents where they are, giving equal access to information so everyone can have the facts and decide for themselves whether getting vaccinated is right for them.

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Public Sector Employers
Quick Start Guide: Preparing Your City Workforce for COVID-19 Vaccines

A resource developed with the National League of Cities to help city leaders inform and engage employees

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Preparing your City Workforce for COVID-19 Vaccines

A set of tips, created in partnership with the National League of Cities

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En Español
Guía de Inicio Rápido - Cómo preparar a su empresa para las vacunas contra el COVID-19

Nuestro recurso integral para ayudarlo a formular la política de vacunación de su empresa y el plan para promover la participación de los empleados.

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Guía para pequeñas empresas sobre las vacunas contra el COVID-19

Nuestro recurso integral ayudará a las pequeñas empresas a apoyar a sus trabajadores, clientes y comunidades.

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Mensajes principales para empleados

Mensajes sometidos a prueba sobre las vacunas contra el COVID-19 para ayudar a generar confianza, aumentar la seguridad y fomentar la vacunación.

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Guía para propietarios de pequeñas empresas sobre cómo llevar la conversación

Una guía para ayudar a los propietarios de pequeñas empresas a tener conversaciones productivas con sus empleados y trabajadores sobre las vacunas contra el COVID-19.

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Entendimiento de la audiencia y recomendaciones sobre mensajes para las comunidades hispanas

Entienda mejor algunas de las necesidades y preguntas particulares de grupos afectados desproporcionadamente.

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Ejemplo de mensaje electrónico al personal

El borrador de un mensaje para trasmitir información sobre las vacunas, como también ofrecer apoyo y alentar a los miembros de su equipo.

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Vacunas contra el COVID-19: Lo que debe saber

Un volante de una página con información básica sobre las vacunas contra el COVID-19 y la vacunación.

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Vacunas contra el COVID-19: Respuestas a preguntas frecuentes

Respuestas a preguntas frecuentes sobre las vacunas contra el COVID-19.

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Vacunas contra el COVID-19: mitos y hechos

Un útil recurso para desacreditar mitos y conceptos equivocados comunes sobre las vacunas contra el COVID-19.

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In order to provide you with the most up-to-date information and guidance, we are sharing our resources as live Google Docs. If you're not able to access Google Docs, email us at questions@healthaction.org to request PDFs of materials you're interested in.

The content included herein is provided for informational purposes only and is not intended to be, and should not be construed as legal, business, medical or any other advice for any particular situation.