Prepare your business for any future pandemics
The Health Action Alliance is a unique collaboration between leading business, communications and public health organizations to help employers navigate evolving health challenges, improve the health of workers and engage with public health partners to build stronger, healthier communities.
“We could name a thousand ways in which employers have become part of the public health system in the context of this pandemic, and let’s not lose that memory. If we want to be better prepared going forward, we really need to take advantage of the incredible authority, credibility, trust and power, capability and capacity of our private-sector partners.”
Dr. Julie Gerberding
Former Director, US Centers for Disease Control & Prevention
The COVID-19 pandemic taught us that the health of a business and its people extends well beyond the walls of the workplace. Community health is essential to a company’s ability to weather a pandemic.
The pandemic has shown us how businesses depend on the health of their communities.
Misinformation is likely going to be an even bigger challenge next time.
How to Use This Pandemic Preparedness Plan for Business
Our team of experts offers free coaching and training to help employers develop or evaluate their plans. Contact us at email@example.com to schedule a free consultation.
Community Health Is Essential to Pandemic Preparedness
A New Framework for Business
Social, economic and environmental factors (and systemic inequities within them) are the foundation on which health is built—for your workers and their families, your customers and suppliers, in times of crisis and in more normal times.
Creating Your Game Plan
- Better yet, include some of these employees on your emergency preparedness team.
- You might also aim for achievable wins that build buy-in and momentum, for example, expanding successful company wellness programs into community programs.
- Recall the metaphor of the river where people are frequently drowning. Pulling them out of the water can save them—if you can reach them in time. Putting up protective barriers and warning signs can keep people from falling into the river in the first place. The most transformative change happens upstream.
- An example in health: to lower rates of diabetes, explore how your company can address food security and access to healthy food options.
- The best time to capture the learnings, shortcomings and breakthroughs from your company’s COVID-19 response is while they are fresh in the minds (and active policies) of your company’s leaders and departments.
- Your company can institutionalize pandemic-era habits, policies and programs around health that could be critical during a crisis, including on-site vaccination, steady communication of public health guidance and support for employees’ mental resilience.
- The scale and scope of the COVID-19 pandemic were difficult to imagine in 2020. Don’t let a failure of imagination increase your company’s risk in a future crisis.
- Trusted relationships between the private sector and public health partners paid immediate dividends during the pandemic, but those relationships are best built (and deepened) before you need them in a crisis.
- Misinformation thrives in a vacuum, so leveraging the trust your employees have in you and extending it to local public health representatives through informational sessions, clinics, programs and visible investments that benefit your community will help build a culture where misinformation can’t take root.
- Improving the community conditions that influence health requires a long-term commitment, clear-eyed planning and close collaboration. But its potential—to make your healthcare spending more efficient and your business and communities more resilient for the next pandemic—can’t be overstated.
- Health Impact in 5 Years (Centers for Disease Control and Prevention)
- CityHealth (An initiative of the de Beaumont Foundation and Kaiser Permanente)
- Seven Ways Business Can Align with Public Health for Bold Action and Innovation (de Beaumont Foundation)
- Good Health Is Good Business (de Beaumont Foundation)
- Preparing for the New Normal: Employer Readiness Assessment (Health Action Alliance)
- Business & Public Health: Making the Case for Stronger Collaboration (Health Action Alliance)
- Metrics Guide (Healthy Business Coalition)
- Learning from COVID-19: Reimagining Public-Private Partnerships in Public Health (Milken Institute)
- National Health Security Preparedness Index
- National COVID-19 Preparedness Plan (White House)
This Plan provides an overview of pandemic preparedness practices, and is not intended to be, and should not be construed as, legal, business, medical, scientific or any other advice for any particular situation. The content included herein is provided for informational purposes only and may not reflect the most current developments as the subject matter is extremely fluid.
This Plan contains links to third-party websites. Such links are only for the convenience of the reader, user or browser; the Health Action Alliance does not recommend or endorse the contents of third-party sites.
Readers of this Plan should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this material should act or refrain from acting on the basis of information in this Plan without first seeking legal advice from counsel in the relevant jurisdiction.
Only your individual attorney can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation.