Half of adults in the United States have received at least one vaccine dose.

Now comes the hard part: persuading the other half to get it.
4.21  Digest
April 21, 2021

All adults in America are now eligible to receive a COVID-19 vaccine. Employers can encourage vaccine uptake by communicating with workers about the safety and benefits of getting vaccinated. Yesterday, we partnered with Facebook to host a Town Hall on Vaccine Communications, where experts shared messaging strategies to educate, encourage, and support workers.

Tips for Vaccine Communications

We’ve distilled some of the key advice from yesterday’s event into three actions your company can take to encourage employees to get vaccinated:

Communications Resources

We offer a wide range of trusted tools to help you share up-to-date vaccine facts and engage workers, including:

SPOTLIGHT: This Is Our Shot Project

Manufacturers are hard at work encouraging their workers to get vaccinated. The National Association of Manufacturers and The Manufacturing Institute are providing resources and advice through the This Is Our Shot project.

NAM’s effort also celebrates employees who choose to get vaccinated. The Yellow and Red Ribbon Initiative encourages employers to distribute ribbon pins to vaccinated employees to raise awareness and “show we support and care for each other and the cause of ending this pandemic.” You can use NAM’s digital toolkits to share the initiative with employees, customers and partners as part of your own workplace vaccination campaign.

Check out the campaign

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