Social Media Toolkit

COVID-19 Vaccines and Vaccination

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Updated: May 19, 2021


LinkedIn, Facebook, Twitter, Instagram, Snapchat


Primary:         #healthaction
Secondary:    #covid19vaccine #covidresource


Twitter:          @healthaction
Instagram:     Only use #healthaction

Social media can be an effective way to educate employees, workers, customers and other stakeholders about COVID-19 vaccines and encourage them to get vaccinated. However, for some organizations, sharing information about COVID-19 or COVID-19 vaccines is the first time they are delving into topics that are deeply emotional; in some cases, these topics give rise to comments and conversations based in misinformation or even conspiracy theories. The “anti-vax” advocacy community is well organized, especially in certain corners of social media, especially on Facebook.  Therefore, it is important to weigh “risk vs reward,” especially if you don’t have a person or team dedicated to social media who can keep a close watch on conversations.