This is a conversation, not a debate. It’s not your job to convince people to get vaccinated. Rather, you’re sharing information to help them make their decision. Be positive, inviting and respectful. Acknowledge “the choice is yours to make with your doctor or healthcare provider.”
Respect people’s concerns and acknowledge that it’s ok for everyone—even you—to have questions about vaccines. Don’t talk down to people, lecture or make people feel guilty. Instead, be understanding, positive and hopeful. Listen for what’s holding people back then help them find their own reason to get vaccinated.
Don’t just say “the science is solid.” Provide facts about the safety and efficacy of vaccines using the talking points provided below. Remember, you shouldn’t give medical advice, so encourage people with more advanced questions to talk with their doctor or healthcare provider. Finally, be sure to speak plainly and in a manner everyone will understand.
Show how vaccinations can help us get back to the things we love, like connecting with others, spending time with family and friends, traveling and going to events. Some people may feel frustrated that it is difficult to get an appointment. Listen for these feelings and share facts to help people work through their concerns and frustration.
As more people get vaccinated, ask them to share their stories with others. Hearing from someone who’s already been vaccinated is one of the best ways to put others at ease. Celebrate the people who have taken this step for their health and the health of others.
Share why you’re vaccinated and why vaccines are important to you and your family.
Note: These are examples of ways that small businesses can help. Not every small business will be able to offer these types of benefits or incentives, but you are encouraged to consider offering what you can.
Public health guidance on COVID-19 is constantly evolving. Health Action Alliance is committed to regularly updating our materials once we've engaged public health, business and communications experts about the implications of new guidance from the public health community and effective business strategies that align with public health goals.