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Resources for Executives & HR Professionals

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Recommended Actions
Employer policies that make it easier for working parents to vaccinate their children against COVID-19 and other diseases.
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Employer Toolkit
Sample communications for social media and newsletters to help share your company's commitment to supporting working parents.
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Initiative Resources Page
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Making the Case for Business Action
Mobilizing corporate leadership to protect children's health, help keep schools open and reduce employee absenteeism.
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Ad Council's Rural Resources Toolkit
Created specifically for rural communities to meet residents where they are, giving equal access to information so everyone can have the facts and decide for themselves whether getting vaccinated is right for them.
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Vaccine Toolkit for Rural Leaders
A set of tools created in partnership with the National Rural Health Association + COVID Collaborative + Ad Council
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Vaccine Checklist for Rural Employers
Simple steps to make it easier for your employees and workers to get vaccinated. Created in partnership with Rural America Chamber of Commerce.
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Fact Sheet: OSHA’s Updated Guidance on Protecting Unvaccinated and At-Risk Workers
On August 13, 2021, the Occupational Safety and Health Administration (OSHA) updated its guidance on mitigating the spread of COVID-19 in the workplace. Here's what employers need to know.
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Fact Sheet: EEOC's Guidance on Vaccine Mandates and Incentives
On May 28, 2021, the Equal Employment Opportunity Commission (EEOC) issued updated guidance to help employers navigate vaccine-related legal issues. Here's what you need to know.
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Tips for Safer Workplace Returns
A one-page list of tips for reopening safely. Created in partnership with National Safety Council.
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Guidance for Safer Workplace Returns: A Toolkit for Business Leaders
As many companies prepare to reopen offices, business leaders must take specific steps to mitigate local transmission of COVID-19 and prioritize public health and safety. Created in partnership with National Safety Council.
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Preparing for the New Normal: Employer Readiness Assessment
Assess your company’s readiness to respond to the changing landscape of COVID-19 and future pandemics. Find helpful tips to bolster business resilience.
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Sample Request Form for Religious Exemptions
Customizable for your company and printable to distribute to employees upon request.
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Sample Request Form for Medical Exemptions
Customizable for your company and printable to distribute to employees upon request.
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Guide for Responding to Requests for Religious Exemptions
Step-by-step recommendations for handling these requests and providing reasonable accommodations.
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Guide for Responding to Requests for Medical Exemptions
Step-by-step recommendations for handling these requests and providing reasonable accommodations.
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Sample COVID-19 Vaccination Policy for Employers
A customizable template and all the procedural details you’ll need to implement the policy that’s right for your workforce.
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Decision Tool
An interactive guide to help employers navigate complicated issues related to reopening physical workplaces by offering the latest health, legal and other considerations to guide their planning and decision-making.
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Quick Start Guide: Strengthening Workplace Vaccination & Safety in Response to COVID-19
Our most-downloaded resource will help you strengthen your company's response to COVID-19, support workers and create safer workplaces.
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Resources for Communications Professionals

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Key Messages
Tips for sharing facts about the benefits and safety of vaccines for children.
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Social Media Toolkit
Do’s and don’ts, sample posts, graphics and tips for responding to misinformation.
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Communications Guidance for Companies
General guidance for communicating about COVID-19 vaccines to workers, customers and other stakeholders.
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Resources for Managers & ERG Leaders

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Audience Insights & Messaging Guidance for Rural Communities
Audience Insights & Messaging Guidance for Rural Communities
Better understand some of the unique needs and questions in rural areas of the United States. Created in partnership with Rural America Chamber of Commerce.
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Tips for Engaging Employee Resource Groups and Informal Employee Networks
Tips for Engaging Employee Resource Groups and Informal Employee Networks
Tips and recommendations for sharing vaccine information with your employee resource groups and other affinity networks.
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ERG/DEI Conversation Guide
ERG/DEI Conversation Guide
A valuable resource for ERG leaders and diversity professionals as they host conversations about vaccines with colleagues and peers.
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Tips for Recruiting & Preparing Expert Speakers
Tips for Recruiting & Preparing Expert Speakers
Recruit an expert speaker to help educate your employees about the safety, efficacy and importance of COVID-19 vaccines.
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Audience Insights and Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities
Audience Insights and Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities
Better understand some of the unique needs and questions of disproportionately impacted populations.
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Conversation Guide for Managers
Conversation Guide for Managers
This guide can help managers have productive conversations with employees about COVID-19 vaccines.
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Resources for Small Business

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Sample Email to Staff
Sample Email to Staff
A draft message sharing vaccine facts and offering support and encouragement to team members.
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Small Business Checklist
Small Business Checklist
Simple steps to make it easier for your employees and workers to get vaccinated.
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Conversation Guide for Small Business Owners
Conversation Guide for Small Business Owners
A guide to help small business owners have productive conversations with employees and workers about COVID-19 vaccines.
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Small Business Guide to COVID-19 Vaccines
Small Business Guide to COVID-19 Vaccines
Our comprehensive resource to help small businesses strengthen workplace vaccination & safety in response to the Delta variant.
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Resources for Employees

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Science Behind COVID-19 Vaccine for Parents
Science Behind COVID-19 Vaccine for Parents
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When Can Children Get COVID-19 Vaccine? Healthy Children AAP
When Can Children Get COVID-19 Vaccine? Healthy Children AAP
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Preventable Childhood Diseases
Preventable Childhood Diseases
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Handout: COVID-19 Vaccines: Fact-Busting the Myths
Handout: COVID-19 Vaccines: Fact-Busting the Myths
A helpful resource to dispel common myths and misconceptions about COVID-19 vaccines.
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COVID-19 Vaccines: FAQs
COVID-19 Vaccines: FAQs
Answers to frequently asked questions about COVID-19 vaccines, provided by the Ad Council.
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COVID-19 Vaccines: Overview
COVID-19 Vaccines: Overview
A one-page handout with basic information about COVID-19 vaccines and vaccination.
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Vaccines 101 (Vaccine Video Series)
Vaccines 101 (Vaccine Video Series)
Short, instructional videos to help you understand how the COVID-19 vaccines work.
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Resources for Spanish

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Guía para Propietarios de Pequeñas Empresas Sobre Cómo Llevar la Conversación
Guía para Propietarios de Pequeñas Empresas Sobre Cómo Llevar la Conversación
Una guía para ayudar a los propietarios de pequeñas empresas a tener conversaciones productivas con sus empleados y trabajadores sobre las vacunas contra el COVID-19.
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Guía para Pequeñas Empresas sobre las Vacunas Contra el COVID-19
Guía para Pequeñas Empresas sobre las Vacunas Contra el COVID-19
Nuestro recurso integral ayudará a las pequeñas empresas a apoyar a sus trabajadores, clientes y comunidades.
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Vacunas contra el COVID-19: mitos y hechos
Vacunas contra el COVID-19: mitos y hechos
Un útil recurso para desacreditar mitos y conceptos equivocados comunes sobre las vacunas contra el COVID-19.
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Vacunas contra el COVID-19: Respuestas a preguntas frecuentes
Vacunas contra el COVID-19: Respuestas a preguntas frecuentes
Respuestas a preguntas frecuentes sobre las vacunas contra el COVID-19.
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Vacunas contra el COVID-19: Lo que debe saber
Vacunas contra el COVID-19: Lo que debe saber
Un volante de una página con información básica sobre las vacunas contra el COVID-19 y la vacunación.
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