Quick Start Guide: Strengthening Workplace Vaccination & Safety

Our most-downloaded resource will help you strengthen your company's response to COVID-19, support workers and create safer workplaces.

Communications Guidance for Businesses

General guidance for communicating about COVID-19 vaccines to workers, customers and other stakeholders.

Conversation Guide for Managers: Talking with Employees about COVID-19 Vaccines

This guide can help managers have productive conversations with employees about COVID-19 vaccines.

Guide for Responding to Requests for Medical Exemptions

Step-by-step recommendations for handling these requests and providing reasonable accommodations.

Guide for Responding to Requests for Religious Exemptions

Step-by-step recommendations for handling these requests and providing reasonable accommodations.

Audience Insights and Messaging Guidance for Black, Hispanic, American Indian and Alaska Native Communities

Better understand some of the unique needs and questions of disproportionately impacted populations.

Sample Employee Communications Plan

Use this sample plan to help guide your employee outreach.

Tips for Finding and Preparing a COVID-19 Expert Speaker

Recruit an expert speaker to help educate your employees about the safety, efficacy and importance of COVID-19 vaccines.

Flu Season Employer Toolkit

Actions and information for employers to promote flu shots even as they continue to encourage COVID-19 vaccination.

Preparing for the ‘New Normal’: Employer Readiness Assessment

Assess your company’s readiness to respond to the changing landscape of COVID-19 and future pandemics. Find helpful tips to bolster business resilience.

COVID-19 Employer Policies: A Decision Tool for Business Leaders

An interactive guide to help employers navigate complicated issues related to reopening physical workplaces by offering the latest health, legal and other considerations to guide their planning and decision-making.

Guidance for Safer Workplace Returns: A Toolkit for Business Leaders

As many companies prepare to reopen offices, business leaders must take specific steps to mitigate local transmission of COVID-19 and prioritize public health and safety. Created in partnership with National Safety Council.

Tips for Safer Workplace Returns

A one-page list of tips for reopening safely. Created in partnership with National Safety Council.

OSHA’s Updated Guidance on Mitigating the Spread of COVID-19 in the Workplace

On August 13, 2021, the Occupational Safety and Health Administration (OSHA) updated its guidance on mitigating the spread of COVID-19 in the workplace. Here's what employers need to know.

Fact Sheet: EEOC Authorizes COVID-19 Vaccine Mandates and Incentives

On May 28, 2021, the Equal Employment Opportunity Commission (EEOC) issued updated guidance to help employers navigate vaccine-related legal issues. Here's what you need to know.

Business & Public Health: 10 Tips for Business Leaders

Ten tips to help business leaders strengthen relationships with public health organizations.

Fact Sheet: Healthier Businesses Start with Healthier Communities

Created in partnership with the de Beaumont Foundation

Small Business Guide to COVID-19 Vaccines

Our comprehensive resource to help small businesses strengthen workplace vaccination & safety in response to the Delta variant.

Conversation Guide for Small Business Owners

A guide to help small business owners have productive conversations with employees and workers about COVID-19 vaccines.

Small Business Vaccine Checklist

Simple steps to make it easier for your employees and workers to get vaccinated.

Sample Email to Staff

A draft message sharing vaccine facts and offering support and encouragement to team members.

Ad Council's Vaccine Education Video Series

As we continue to battle COVID-19, these PSAs showcase the firsthand impact of the pandemic and vaccines, and highlight personal experiences from a wide variety of individuals and families.

Vaccine Checklist for Rural Employers

Simple steps to make it easier for your employees and workers to get vaccinated. Created in partnership with Rural America Chamber of Commerce.

Audience Insights & Messaging Guidance for Rural Communities

Better understand some of the unique needs and questions in rural areas of the United States. Created in partnership with Rural America Chamber of Commerce.

Vaccine Toolkit for Rural Leaders

A set of tools created in partnership with the National Rural Health Association + COVID Collaborative + Ad Council

Ad Council's Rural Resource Toolkit

Created specifically for rural communities to meet residents where they are, giving equal access to information so everyone can have the facts and decide for themselves whether getting vaccinated is right for them.

Conversation Guide for Leaders

A valuable resource for ERG leaders and diversity professionals as they host conversations about vaccines with colleagues and peers.

Tips for Engaging Employee Resource Groups and Informal Employee Networks

Tips and recommendations for sharing vaccine information with your employee resource groups and other affinity networks.

Watch: Tuskegee Legacy Stories

As COVID-19 puts a spotlight on public health, future generations from Tuskegee are working to build back trust.

The Conversation: Between Us, About Us video series

This video series from KFF and the Black Coalition Against COVID dispels misinformation and provides accessible vaccine facts.

Guía para pequeñas empresas sobre las vacunas contra el COVID-19

Nuestro recurso integral ayudará a las pequeñas empresas a apoyar a sus trabajadores, clientes y comunidades.

Guía para propietarios de pequeñas empresas sobre cómo llevar la conversación

Una guía para ayudar a los propietarios de pequeñas empresas a tener conversaciones productivas con sus empleados y trabajadores sobre las vacunas contra el COVID-19.

Vacunas contra el COVID-19: Lo que debe saber

Un volante de una página con información básica sobre las vacunas contra el COVID-19 y la vacunación.

Vacunas contra el COVID-19: Respuestas a preguntas frecuentes

Respuestas a preguntas frecuentes sobre las vacunas contra el COVID-19.

Vacunas contra el COVID-19: La verdad sobre los mitos

Un útil recurso para desacreditar mitos y conceptos equivocados comunes sobre las vacunas contra el COVID-19.

Ejemplo de mensaje electrónico al personal

El borrador de un mensaje para trasmitir información sobre las vacunas, como también ofrecer apoyo y alentar a los miembros de su equipo.